The 3 Laws of Starting a Streaming Service
Kyle Weckerly
Apple, and Disney, have been teasing their streaming services for some time. Instead of launching, they're following 3 laws for starting a streaming service
The 3 Laws of Starting a Streaming Service
Starting a streaming service is no small feat, and companies like Apple and Disney are following a specific set of rules to ensure success. These rules are inspired by Isaac Asimov's famous "Three Laws of Robotics" and adapted for the streaming world.
The First Law: Build Up Hype
Creating buzz is crucial. Companies need to generate excitement and anticipation for their streaming service well before its launch. This involves making big announcements and giving the audience something to look forward to, even if the launch date is far off.
The Second Law: Secure Intellectual Property
Finding unique and compelling content is essential. Instead of competing for popular properties, it's smarter to secure intellectual properties that are not overly saturated in the market but still have a dedicated following. This ensures a unique offering that stands out from the competition.
The Third Law: Involve Big Names
Big names in the industry add credibility and attract attention. By involving well-known creators, producers, and directors, companies can ensure that their content is of high quality and appealing to a wide audience.
Conclusion
By following these three laws, streaming services can effectively build anticipation, secure unique content, and attract viewers with high-quality productions. This strategic approach helps new services to carve out a niche in a crowded market.
